I recently completed a 3-month Experience Design internship at CPB, which constituted my last semester of BDW. I had the great pleasure of helping out on a project initiated by my supervisor, Noel Franus, VP/Experience Director at CPB, called “Personal Ink (P.INK)”. It’s a Pinterest site that enables breast cancer survivors to explore artistic alternatives to the standard, post-mastectomy, nipple tattoos. Pinterest is a great solution for this pro-bono initiative — it’s visual, it’s flexible, and it serves not only as a forum for sharing content, but also as a vehicle for connecting survivors and artists.
The idea for P.INK came to Noel after a personal experience, which he describes on his blog:
When my sister-in-law Molly was diagnosed with breast cancer, she quickly learned that her mastectomy would leave her with scars and no nipples. In fact, they’d have to be tattooed on. Which begs the question: if you’re going to stylize new nipples, why not rethink what they should look like, now that it’s a blank slate.
That’s what Molly asked the family in an email. Hey, why not a monogram? Headlights? Something else? Let’s start from scratch…who’s got ideas?
I figured she wasn’t the only one with this problem. That just about anyone who’s been through a mastectomy would appreciate a chance to take control — for the first time in a long, grueling process — of what breast cancer looks like on them. On their own terms.
I also figured there had to be a community or resource for this sort of thing. After all, millions of women in the US alone undergo mastectomies each year. All of them have to deal with scar coverage and/or nipple replacement.
But there wasn’t. So an idea was born.
A great idea. To which I say, “WDITOT!?!”Source: pinterest.com